Throughout history, the best guitarists have always been associated with the best sounds. At the heart of their signature tones lie a variety of high quality instruments built from the best tonewoods in the world.

Now, suppose it were possible to mold wood - to enhance and improve upon its acoustic properties to make it more consistent? To create an ecologically friendly, recyclable tone material in the process - in a controlled environment where its every most subtle nuance could be measured, monitored and fine tuned?

In Heinävaara, Finland, at the heart of our northern country's vast timberland areas, a group of experienced guitar luthiers and wood material experts have been doing extensive research and experimentation for years, and have accomplished precisely this: they have created a revolutionary new, ecological tonewood.